Privacy Policy
The Privacy Policy below governs your activity at www.midwestpoolspa.com or www.mwpools.com and any information you provide on this site.
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A. Introduction
B. Information We Collect
C. Our Use and Disclosure of Information
D. Information Security
E. Accessing and Changing Your Information
F. Contacting Us
A. Introduction
In order to operate this site and to reduce the risk of fraud, SWIM-RITE Inc. (“Midwest Pool & Spa” or “we”) must ask you to provide us information about yourself. This Privacy Policy describes the information we collect and how we use that information. We take the privacy of your personal information very seriously and will use your information only in accordance with the terms of this Privacy Policy. We will not sell or rent your personally identifiable information or a list of our customers to third parties. However, as described in more detail in Part C below, there are limited circumstances in which some of your information will be shared with third parties, under strict restrictions, so it is important for you to review this Privacy Policy. This Privacy Policy applies to all services that are hosted on the midwestpoolspa.com Web site, whether the services are offered by SWIM-RITE Inc., by its subsidiaries, or by Midwest Pool & Spa.
Notification of Changes
This policy may be revised over time as new features are added to the website or as we incorporate suggestions from our customers. If we change the policy we will publish it on our website. We will post the amended Privacy Policy prominently on our Web site so that you can always review what information we gather, how we might use that information, and whether we will disclose it to anyone. Please check the Midwest Pool & Spa Web site at www.midwestpoolspa.com at any time for the most current version of our Privacy Policy.
Shopping and other pages on the Midwest Pool & Spa Web site include links to third party Web sites. These sites are governed by their own privacy statements, and We are not responsible for their operations, including but not limited to their information practices. Users submitting information to or through these third party Web sites should review the privacy statement of these sites before providing them with personally identifiable information.
B. Information We Collect
Transaction Information
When you use PayPal to send money to Midwest Pool & Spa , we ask you to provide information related to each transaction, including the amount of the transaction, the type of transaction (purchase of goods, purchase of services, or simple money transfer (“quasi-cash”)) and your e-mail address. We retain this information for each of your transactions through PayPal.
Information About You From Third Parties
In order to protect all our customers against potential fraud, we verify with third parties the information you provide. In the course of such verification, we receive personally identifiable information about you from such services. In particular, if you register a credit card or debit card with PayPal, we will use card authorization and fraud screening services to verify that your card information and address matches the information that you supplied to Midwest Pool & Spa, and that the card has not been reported as lost or stolen.
Additional Verification
If we cannot verify the information that you provide, or if you request a purchase by check to an address other than your verified credit card billing address, we ask you to send us additional information by fax (such as your drivers’ license, credit card statement, and/or a recent utility bill or other information linking you to the applicable address), or to answer additional questions online to help verify your information.
Web Site Traffic Information
Because of the way that World Wide Web communication standards work, when you arrive at or leave the Website, we automatically receive the Web address of the site that you came from or are going to( This information is not personally identifiable to you or your computer). We also collect information on which pages of our Web site you visit while you are on the midwestpoolspa site, the type of browser you use and the times you access our Web site. We use this information only to try to understand our customers’ preferences better and to manage the load on our servers, so as to improve our service and your experience with us. We do not track the Web sites that you visit before or after you leave the PayPal site.
Our Use of “Cookies”
”Cookies” are small files of data that we send to your computer to allow us to recognize you as a Midwest Pool & Spa Customer if you return to the website site using the same computer and browser. We send a “session cookie” to your computer if and when you log in to your PayPal account by entering your e-mail address and password. These cookies allow us to recognize you if you visit multiple pages in our site during the same session, so that you don’t need to re-enter your password multiple times. Once you log out or close your browser, these session cookies expire and no longer have any effect.
We also use longer-lasting cookies to display your e-mail address on our sign-in form, so that you don't have to retype the e-mail address each time when you log in to your PayPal account. In addition, we use cookies to process our referral program, described in Section C below. Our cookie files are encoded so that your e-mail address and other information can only be interpreted by PayPal
Customer Service Correspondence
If you send us correspondence, including e-mails and faxes, we retain such information in the records of your account. We will also retain customer service correspondence and other correspondence from Midwest Pool & Spa / SWIM-RITE Inc. to you. We retain these records in order to measure and improve our customer service, and to investigate potential fraud and violations of our Terms of Use. We may, over time, delete these records if permitted by law.
Questionnaires, Surveys and Profile Data
From time to time, we offer optional questionnaires and surveys to our users for such purposes as collecting demographic information or assessing users' interests and needs. The use of the information collected will be explained in detail in the survey itself. If we collect personally identifiable information from our users in these questionnaires and surveys, the users will be given notice of how the information will be used prior to their participation in the survey or questionnaire.
Non-member Recipients and Requests
When a visitor sends a payment to Midwest Pool & Spa, we will retain the information that the visitor submits to us, including, for example, the party's email address and name, for the benefit of the customer who is attempting to purchase, so that the member can see a complete record of his or her transactions, including uncompleted transactions. Although this information is stored indefinitely, we will not disclose this information in violation of this policy. Additionally, these visitors have the same rights to access and correct information about themselves (assuming that their email addresses were correct enough to reach them) as anyone else who uses our site.
C. Our Use and Disclosure of Information
Internal Uses
We use the information we collect about you in order 1) to provide our services and process your transactions, 2) to provide customer service, 3) to determine your eligibility to receive offers for special features or products, and 4) to improve our products and services. We give access to individually identifiable information about our users only to those employees who require it to fulfill customer service requests.
If you are buying goods or services and paying through PayPal, We (the seller) of the goods or services may request that you provide a mailing address that PayPal has confirmed as matching the billing address in the credit card system. You do not have to provide this information. If you do not provide the information, however, We (the seller) may choose not to accept your PayPal payment and not to complete the transaction.
We will not sell or rent any of your personally identifiable information to third parties. We will not share any of your personally identifiable information with third parties except in the limited circumstances described below, or with your express permission. These third parties are limited by law or by contract from using the information for secondary purposes beyond the purposes for which the information is shared.
We share information with companies that help us process the transactions you request and protect our customers’ transactions from fraud, such as sharing your credit card number with a service that screens for lost and stolen card numbers. See “Information About You From Third Parties” in Section B above. Additionally, if you go into a negative balance and owe us money, we may share information with processing companies including collection agencies.
We disclose the information we collect, as described in Section B above, to companies that perform marketing services on our behalf or to other institutions with whom we have joint marketing agreements. These companies are subject to confidentiality agreements with us and other legal restrictions that prohibit using the information except to market the specified Midwest Pool & Spa related products or services, unless you have affirmatively agreed or given your prior permission for other uses.
We disclose information that we in good faith believe is appropriate to cooperate in investigations of fraud or other illegal activity, or to conduct investigations of violations of our Terms of Use. Specifically, this means that if we conduct a fraud investigation and conclude that one side has engaged in deceptive practices, we can give that person or entity's contact information (but not bank account or credit card information) to victims who request it.
We disclose information in response to a subpoena, warrant, court order, levy, attachment, order of a court-appointed receiver or other comparable legal process, including subpoenas from private parties in a civil action.
We share aggregated statistical data with our business partners or for public relations. For example, we may disclose that a specific percentage of our users live in California. However, this aggregated information is not tied to personally identifiable information.
As with any other business, it is possible that Midwest Pool & Spa in the future could merge with or be acquired by another company. If such an acquisition occurs, the successor company would have access to the information maintained by Midwest Pool & Spa, including customer account information, but would continue to be bound by this Privacy Policy unless and until it is amended as described in Section A above.
Our Contacts with our Customers
We communicate with users on a regular basis via e-mail to provide requested services, and we also communicate by phone to resolve customer complaints or investigate suspicious transactions. We use your e-mail address to confirm your purchases, to send you notice of payments that you send or receive through PayPal, to send information about important changes to our products and services, and to send notices and other disclosures required by law. Generally, users cannot opt-out of these communications, but they will be primarily informational in nature rather than promotional.
We also use your e-mail address to send you other types of communications that you can control, including the Periodical newsletter, Pool & Spa care tips, customer surveys and notice of special third-party promotions. You can choose whether to receive some, all or none of these communications by emailing us your preferences.
In connection with independent audits of our financial statements and operations, the auditors may seek to contact a sample of our customers to confirm that our records are accurate. However, these auditors cannot use personally identifiable information for any secondary purposes.
Internet Address Information We use IP addresses, browser types and access times to analyze trends, administer the site, improve site performance and gather broad demographic information for aggregate use.
D. Information Security
SWIM-RITE Inc. is committed to handling your customer information with high standards of information security. Your credit card and bank account information are not stored. We do not collect credit card information related to Internet Purchases. We use PayPal service to process all Mastercard, Visa and e-check Transactions. We restrict access to your personally identifiable information to employees who need to know that information in order to provide products or services to you. We maintain physical, electronic and procedural safeguards to guard your nonpublic personal information.
The security of your account also relies on your protection of your password. We strongly urge that you never share your password with anyone. Our representatives will never ask you for your password, so any e-mail or other communication requesting your password should be treated as unauthorized and suspicious. If you do share your password with a third party for any reason, including because the third party has promised to provide you additional services such as account aggregation, the third party will have access to your account and your personal information, and you may be responsible for actions taken using your password. If you believe someone else has obtained access to your password, please change it immediately by logging in to your account and changing your settings, and also contact us right away as described in Section F below.
E. Accessing and Changing Your Information
You can review the personal information you provided us and make any desired changes to such information, or to the settings for your account, at any time by contacting us. If we have any information about you we will contact you.
You can also close your account. If you close your account, we will mark your account in our database as “Closed,” but will keep your account information in our database. This is necessary in order to deter fraud, by ensuring that persons who try to commit fraud will not be able to avoid detection simply by closing their account and opening a new account. However, if you close your account, your personally identifiable information will not be used by us for any further purposes, nor sold or shared with third parties, except as necessary to prevent fraud and assist law enforcement, or as required by law
F. Contacting Us
If you have any questions about this privacy statement, SWIM-RITE Inc.'s information practices, or your dealings with us, you can contact us by , calling (417) 888-2340 Monday through Friday between the hours of 9am and 5pm CST, or write us at Midwest Pool & Spa, 4213 S Nature Center Way, Springfield, MO 65804.
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